PROJECT : THE ROAD BACK
CLIENT : WINNIPEG BLUE BOMBERS
ROLES : DIRECTOR, CINEMATOGRAPHER, EDITOR
Brandon Alexander, safety for the Winnipeg Blue Bombers, faced one of the toughest challenges of his career—tearing his ACL in the Grey Cup. This video follows his gruelling journey of rehab, resilience, and determination as he battles setbacks, pushes through pain, and fights to return to the field. Through raw moments and personal reflections, Brandon shows the heart and dedication it takes to overcome adversity and get back to the game he loves.
PROJECT : PLAYOFF POWER POSE
CLIENT : WINNIPEG BLUE BOMBERS
ROLES : DIRECTOR, CINEMATOGRAPHER, PRODUCTION DESIGNER
To build excitement for the playoffs and Grey Cup, we created a custom set to showcase star Winnipeg Blue Bombers players in their game-day jersey combinations. Using a fog machine, snow special effects, and dramatic lighting , we crafted an intense, cinematic look that captures the energy and anticipation of the postseason. This high-impact footage was featured across marketing materials and video content throughout the playoffs, exciting fans, driving ticket sales and amplifying the team’s championship run.
PROJECT : JERSEY PATCH SPONSOR ANNOUNCEMENT
CLIENT : ACCESS CREDIT UNION
ROLES : DIRECTOR, CINEMATOGRAPHER, EDITOR
The announcement video for Access Credit Union as the official jersey patch sponsor of the Winnipeg Blue Bombers captures the intricate process of the patch being hand-stitched onto each jersey. The video represents the deep connection between the team, the community, and its supporters. With cinematic visuals and a storytelling approach, the piece highlights the craftsmanship and pride behind every jersey, and celebrates the exciting new partnership.
PROJECT : PRINCESS AUTO STADIUM TURF REPLACEMENT
CLIENT : FIELD TURF
ROLES : DIRECTOR, CINEMATOGRAPHER, EDITOR
This project documented the turf replacement and installation process at Princess Auto Stadium, showcasing the transformation to the newest and best playing surface in the league. Through time-lapse footage and behind-the-scenes moments, the video highlights the club’s commitment to providing top-tier facilities for players. Designed to increase awareness of the upgraded field quality, this project emphasizes the investment in player safety and performance.
PROJECT : FRIENDS DON’T LET FRIENDS MISS THE TAILGATE
CLIENT : WINNIPEG BLUE BOMBERS
ROLES : DIRECTOR, CINEMATOGRAPHER
To kick off the "Friends Don't Let Friends" campaign, our team crafted a playful, FOMO-driven ad featuring Willie in a surprise role, part genie, part guardian angel. The spot follows a fan dozing off before game time, only to be jolted awake by Willie himself, reminding him what’s really at stake: missing the action. Blending humor with urgency, this piece launched the campaign with a bold message: real fans don’t let their friends miss a game.
PROJECT : Part of the Team
CLIENT : Duron Equipment
ROLES : DIRECTOR, CINEMATOGRAPHER,
I led the production of a national commercial for Duron Equipment, working closely with their team to bring the brand’s vision to life. From concept development to directing and managing the shoot, I ensured the production aligned with Duron’s identity and goals. The final piece, edited by Smart Rosales, delivered a polished and engaging commercial designed to connect with audiences and elevate the brand. We wanted the spot to feel gritty and grounded and we used the concept of preparation to connect the idea of football and an equipment dealership.